Theatre Bay Area has many great ways to advertise your show or service to both enthusiastic patrons and interested arts professionals! Whether you're seeking to broaden your audience base, reach out to a niche arts community, or simply get your name out to our over 4,000 members, advertising with Theatre Bay Area in print, online, by email or through our Postcard Distribution Network is a great deal.
Discounted custom multi-platform packages are available.
Dedicated Email Blasts | Postcard Distribution Network
Reach your target audience more effectively with a display ad in Theatre Bay Area magazine! Our bimonthly magazine is the premier arts industry and insider publication in the Bay Area. Every issue of the magazine is read by approximately 10,000 targeted arts makers and consumers.
Our readers are looking for the next great thing to enhance their careers as designers, directors, playwrights, actors and dancers who have their fingers on the pulse of the Bay Area arts community.
For sizing and pricing information, please download the Advertising Rates and Specifications Packet PDF. Print ads are due by the 1st of the month prior to publication.
Print Classified Advertising
Theatre Bay Area offers magazine classified ads at a rate of $1.10 per word for members and $1.50 per word for non-members. Classifieds are a great way to reach out to our targeted audience cheaply and effectively.
Classified ad categories include: acting, voice, film/video, multidisciplinary, playwriting, improv, youth, services, spaces and for sale. Phone numbers and e-mail addresses count as one word. All ads have a 15-word minimum.
For more information and a sample ad, please email Alan Kline. Print classified ads are due by the 1st of the month prior to publication.
Web advertising is a cheap and effective way to get your product in front of tens of thousands of customers! Our newly redesigned website, theatrebayarea.org, offers three different ad sizes, ensuring there's always something right for you. Whether you’re targeting industry professionals or our thousands of local art patrons, web banners are an affordable and dynamic way to get the word out about your service or performance.
For each ad space, there are four slots available each week, each slot receiving 25% of the available traffic. We recommend that buyers purchase at least two slots per week to ensure a good level of exposure.
Our websites register around 50,000 impressions per week. On average each slot will general receive 12,500 views per week, though impressions can vary week to week based on traffic.
For sizing, format and pricing information, please download the Advertising Rates and Specifications Packet PDF. Web banner ads are due by the Friday prior to the week in which you wish the campaign to begin.
Email Banner Advertising
Banner advertising in our weekly e-newsletters is an inexpensive and targeted way to reach a core group of arts consumers and makers interested in events and services exactly like yours. We have two different email newsletters: The Theatregoer, a patron-friendly weekly e-newsletter to over 25,000 Bay Area theatregoers, and The Update, a weekly industry newsletter to 4,000 arts administrators and individual artists in the Bay Area.
The Theatregoer reaches over 25,000 patrons each week with an open rate of 25%.
The Update reaches 4,000 theatre makers every week with an open rate of 40%.
For sizing, format and pricing information, please download the Advertising Rates and Specifications Packet PDF. Email banner ads are due by the Friday prior to the week in which you wish the campaign to begin.
Email Classified Advertising
We offer interested vendors and companies the opportunity to run email classified ads in the weekly Update. These classifieds should run 65-90 words and include an image. They're a great way to let people know about specific products or services, or short-term events.
For sizing, format and pricing information, please download the Advertising Rates and Specifications Packet PDF. Email classifieds are due by the Friday prior to the week in which you wish the campaign to begin.
Show of the Week
Would you like your show featured prominently in The Theatregoer, Theatre Bay Area's weekly email blast to tens of thousands of Bay Area arts lovers? Then you should consider becoming a Show of the Week. Send us a picture of your show and 100-150 words of top-rate marketing text and we'll feature your show as our pick of the week
For sizing, format and pricing information, please download the Advertising Rates and Specifications Packet PDF. Shows of the Week are due two weeks prior to the week in which you wish the campaign to run.
Dedicated Email Blasts
Do you have a product or service that you know deserves the undivided attention of thousands of Theatre Bay Area arts makers or patrons? Then you should be doing a dedicated email blast. We can do up to one dedicated advertising email blast per week, which can be targeted to reach either our theatre-loving patrons or our industry professionals. Dedicated email blasts are completely customizeable, and are a great way of getting in front of thousands of theatre-focused individuals at a low rate.
For formatting and pricing information, please download the Advertising Rates and Specifications Packet PDF. Dedicated email text and images are due two weeks prior to the week in which you wish the campaign to begin. You can work with Alan to create an email that matches the mood and feel of your company!
Postcard Distribution Network
Theatre Bay Area offers three monthly postcard distribution networks - one in San Francisco, one in the East Bay, and one in the South Bay. These networks are a great and cheap way to get your postcards out to over 50 established central kiosks throughout the Bay Area, and from there into the hands of eager theatregoers all over. Each network has a monthly distribution fee of $35 for members, $55 for non-members, which must be paid in advance. For more detailed information on dates and routes and special offers, please click here.
NOTE: Member rates are for company/organizational members only. Individual members may either upgrade to an organizational membership or may pay the non-member rate. Pre-ordered months are non-refundable, but can be exchanged between months in the same fiscal year.